7. Jaws: The Revenge (1987)
Tagline: “This time… It’s personal.”
Some taglines are so bad that they actually become synonymous with bad sequels. Jaws: The Revenge is certainly a bad sequel – some would say the worst – so it’s sort of a good fit, when you really think about it. However, exactly how and why this tagline was conceived is anyone’s guess.
“This time… It’s personal” implies that the shark is back for revenge, which certainly meshes with the film’s title. Context is key here, though, so first, a little about Jaws: The Revenge. Despite being the fourth Jaws movie, it’s actually a direct sequel to the first film. It’s also built around the idea that the shark is quite literally out for revenge.
Admittedly, the tagline does sum up the film’s story quite succinctly. However, Jaws: The Revenge is one of the most ridiculous films ever made. Not only do the premise and matching tagline seem to be a fundamental misunderstanding of how apex predators hunt, but they’re also about as bad as the film itself. Theres a reason that “This time… It’s personal” has become the go-to for mocking movie slogans, and that’s because it’s one of the worst movie taglines ever conceived.